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CULTURE

Chopstick Etiquette You Didn’t Know You Were Getting Wrong

A practical, no-nonsense guide to Japanese dining etiquette — from the deeper meaning behind chopstick rules to the subtle art of eating sashimi correctly and the cultural weight of phrases like itadakimasu and gochisousama. It reframes etiquette not as rigid rules, but as small acts of awareness that enhance the dining experience. Whether you’re in Victoria, Shoreditch, or Angel, a little understanding goes a long way in turning a good meal into a thoughtful one... Read more

NEIGHBOURHOOD

Best Japanese Restaurant in Shoreditch?

Discover the best Japanese restaurant experience in Shoreditch with this guide to seven must-try dishes, from sashimi and nigiri to tempura and omakase. Learn what to order, why each dish matters, and how to navigate Japanese dining with confidence across our London locations. .. Read more

ABOUT US

WHAT DOES 'SANJUGO' STAND FOR?

Discover the meaning behind Sanjugo — a name rooted in Japanese culture, symbolism, and the idea that 3 + 5 equals 8, a number of good fortune. Explore how this philosophy shapes our izakaya dining experience across our three London locations, from thoughtful dishes to warm, unhurried hospitality ...Read more